Arsenal football club has signed a sponsorship deal to promote Israel as a tourist destination from next season.
The two-year, £350,000 agreement will see Israel being promoted on pitch-side billboards and TV screens at Arsenal's new Emirates Stadium in London.
Arsenal said it had cleared the deal with officials in the United Arab Emirates, whose national airline bought the naming rights to the new stadium.
The United Arab Emirates does not have diplomatic relations with Israel.
February 27, 2006
Israel co-sponsors Arsenal....with UAE
According to the Beeb website, the United Arab Emirates has demonstrated its commitment to the Palestinian cause by raising no objection to the fact that Israel and Arsenal have now signed a two-year sponsorship deal.