According to a Haaretz, Avigdor Liberman said that
"we [Israel] cannot advance successful diplomacy if we don't change the way we are viewed."It is nice when successful high up people like Lieberman recognize and appreciate our daily toil (at JSF and countless better outfits). It makes us proud. Of course, we would be lying if we did not acknowledge how much easier our job is with Ivette Lieberman at the helm.
Lieberman added that Israel's public image is the most serious diplomatic problem facing the country. (Haaretz, June 6, 2009)