Israel is sending more agents abroad, this time on an even more difficult mission: to project a peaceful and positive image of the Jewish state.They better be careful on their hasbara holidays. Pro-zionist propaganda has been so rife in our media for so long, some people think Israel's only offence is to win the Eurovision song contest.
As part a new government campaign every citizen travelling overseas becomes an ambassador. But launched in the same week that images aired of suspected Mossad agents preparing to assassinate a Hamas leader in a luxury Dubai hotel, the timing couldn't be worse.
The only training necessary for those wanting to be part of what Information Minister Yuli Edelstein is calling the "Israel Explanatory Force", is perusing a government website or pamphlets handed out as they board planes. The literature stresses Israel is a peace-loving state that developed the cherry tomato and won the Eurovision song contest in 1998 – information Israelis are invited to share during their overseas vacations and business trips.
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