April 03, 2011

Branding the stop BDS campaign

Look at this from the Jewish Fail site:

“Like sexy panties?”
The Birthright Israel Alumni Community, an initiative of the Jewish Enrichment Center, wants you to oppose  boycotts of Israel because that’s where Victoria’s Secret lingerie is manufactured.
Except that it’s not. After receiving fabric from Israel, the undergarments are actually made by Palestinian women and foreign workers in Jordan who toil under brutal, intolerable conditions and then sew “Made in Israel” tags onto their work. The underwear is then returned  to Israel, which exports it to the U.S. Yay, exploited labor masquerading as economic cooperation!
That makes this a quintuple FAIL: A failure in taste, factuality,  Israel advocacy and spelling (“Isreal?”), as well as a failure in tzenuah (modesty) by the Ohr Somayach-affiliated JEC.
The Birthright Israel Alumni Community, an initiative of the Jewish Enrichment Center, wants you to oppose boycotts of Israel because that’s where Victoria’s Secret lingerie is manufactured.
Except that it’s not. After receiving fabric from Israel, the undergarments are actually made by Palestinian women and foreign workers in Jordan who toil under brutal, intolerable conditions and then sew “Made in Israel” tags onto their work. The underwear is then returned to Israel, which exports it to the U.S. Yay, exploited labor masquerading as economic cooperation!
That makes this a quintuple FAIL: A failure in taste, factuality, Israel advocacy and spelling (“Isreal?”), as well as a failure in tzenuah (modesty) by the Ohr Somayach-affiliated JEC.

Old habits die hard. This is how South Africa and Rhodesia used to get around sanctions, relabeling stuff, "Made in Israel". Of course now BDS is catching up on Israel other pariah states may have to look elsewhere.

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