Israeli in platforms?

Israel's trying to update itself in the eyes of American youth so what does it do? Sets up a myspace page. The Salon article that Montag sent me ribs the idea mercilessly but given Morrisey's upcoming visit to the colonial project one little quote leapt out at me:

"We saw that we had a problem with the age group of 18 to 35, and the reason is that this group doesn't see Israel as relevant. So we have to talk to them in their language, in platforms that they are using, and the new media is one of the ways to do so."

But life is hard enough when you belong here.