Check out this Jerusalem Post article from last year and you get some idea of the hasbara exercise that this film fest represents:
London is set to host the UK’s first-ever Israeli film festival which kicks off on Thursday with a celebration of work celebrating the contribution that Israeli film and television has made and the diversity of its projects.So the film fest picks up where Ahava left off or was driven off.
Seret, the London Israeli Film & Television Festival, is the brainchild of Odelia Haroush, a former manager of the Ahava cosmetics store in London targeted last year by anti-Israel activists; Anat Koren, editor of Alondon, a popular magazine in Hebrew for London’s extensive Israeli community; and Patty Hochmann, a member of the Israeli Film Academy.
Haroush said she hoped the festival would provide a window to Israeli culture and life and show how Israel’s film and television industry is flourishing.
She said she was motivated after experiencing weekly protests by anti- Israel activists at Ahava.